Marketing planning by focusing on the actual and potential opportunities leads to an increase in the sale. This effectiveness is such that by using the company’s strengths the corporate are be able to win in the competitive market with having competitive advantages.
The marketing strategy is tailored to the industry, the business concept, and the customer. With correct identification, marketers and business owners can adjust their marketing plans accordingly and ensure that their implementation has a significant impact on sales performance.
The key to a successful marketing strategy are realistic goals. A realistic goal is to have a clear idea of what it should be done in the marketing plan. The main goal of any marketing strategy is, of course, to reach customers and make profits. In addition, the name and reputation of the company should be developed and play a role in the target market and especially in the minds of the customers. The brand, identity determine the type of customer attitude have about the company. The other important goal of the marketing strategy can be the provision of quality and continuous customer services.
Identifying actual and potential customers and understanding their needs is a key element for a successful marketing strategy. With this information, customers’ needs could be considered and tried to be provided much more effectively than other competitors in the market. Of course, a company cannot identify all the needs of each individual but must analyze the business market and concentrate as much as possible on the needs of the people in the target market. Identifying the target market and taking customer needs into account increases loyalty and communication with customers.
The implementation of marketing tactics and integrated marketing campaigns in line with other elements of the marketing program (goals, target market, etc.) plays an important role in the success of the marketing strategy and helps to better introduce the products and services to the target market. These activities, which are usually based on the abilities of the company and the requirements of the target market, are included advertising, public relations, integrated internet campaigns, exhibitions, the use of print media, and much more.